The Janitorial Market is in Transition
Frankly, you will find that the Green Janitorial business presently holds a smaller percent of the market, but that is predicted to change to the majority of accounts in the next two years. Green cleaning is a change that will not go away, and will impact your business.
Green Cleaning is a health issue that has broader implications for the world at large. This is not an OJT issue like how to mop a floor or clean a commode. Your business involves what we call Green Practices that require that your staff be trained and certified for public confidence in the professionalism of your company.
Green Clean Institute Certified is a validation of your company's commitment to offer Green services. Why pretend to be a Green janitorial service when you can easily qualify your company and get natioanal recognition as a GCI certified firm. Dun & Bradstreet now lists all Green Clean Institute certified firms under their Green Company listing!
Some firms feel that it is enough to claim Green status by self-appointment or by virtue of a few Green products on their cleaning carts. "Greenwashing" refers to the desire to claim a Green quality without the credibility of training, peer-review, or certification. Firms that have participated in the Green Clean Institute Certified™ program have proven their dedication to Green and provided for the integration of Green training throughout their operation.
Consider the growing pressure in the marketplace for businesses to "Go Green." These firms are looking for more than self-appointed firms who may, or may not, use Green products. Green Businesses want trained and certified janitorial firms that bring a recognizable Green service to their program. As cities strive to become Green Cities, you are going to see more and more firms asking for Green credentials from their service providers. There is no better credential than Green Clean Institute Certified™ for your janitorial service.
The Green Edge means that you have the ability to impress potential and existing customers with a powerful credential that the others lack. We have numerous reports that the inclusion of a GCI Firm certication in the bids process has brought the business to these Green certified janitorial services. What is the value of one, two, or more successful bids to your company? Can you afford to watch a great account go to the competition who is Green Clean Institute certified. You know, Green certification will never be as affordable as it is right now, and it will be an issue in more and more bids. Don't be a Green pretender. Get Green Clean Institute Certifed™ today.
